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Sophos – Evolve – Toothpaste

Sophos is cyber security evolved, perhaps some things are better left in the past.

This is from a series of commercials filmed during lock-down. The spots were written quickly and largely improvised. I built this edit, with input from the director, from a very lose script. I replaced the packaging on the toothpaste tube in post production, as there was no time to have the proper prop made and ready on set. I then applied a vintage 16mm look to the final spot, in keeping with the campaigned aesthetic.

Cut, color grade, and tube VFX are mine.